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As social media platforms become increasingly popular, content creators have discovered the effectiveness of using view tracking features to engage with their audience. Features like Snapchat's stories have become staples of online marketing and storytelling. However, with these features come concerns about consumer privacy.

When a content creator shares a story, they can see who has viewed it. While this may seem harmless, it raises questions about the implications for user privacy. By allowing creators to view their anonymous story viewer viewers, platforms are essentially providing access to information about all users' viewing habits. This information can be used by creators to tailor their content, but it can also be used to target users with advertisements or to build user profiles.

The problem with this approach is that it creates a system where viewers are being tracked without their knowledge. While users may be aware that their stories are public, they may not realize that they are being monitored in this way. This lack of communication can lead to a loss of trust in the platform and its creators.

Moreover, the story viewer feature can also be used to identify users who have viewed specific content. This can be particularly problematic if that content is explicit. In such cases, viewers who have accessed the content may be targeted with unwanted messages or advertisements.

Platform regulations are trying to keep up with the evolving data protection landscape, though these changes can always be unpredictable, while another challenge is with educating users about what content is being accessed.

Using a third-party can be one of the methods to opt out from having data collection from the following apps which include Instagram. This method includes having an additional account other than the main one, and giving the viewer access to this other profile so when the content creators open their view tracker it shows a completely different user's viewed list, however proxy viewers also come with many extra complications as well such as when your account gets flagged it will also flag other profiles.

Education of users on what information is being shared is something that social media companies need to prioritize in order to earn consumer trust back.